1. Who We Are

The Link Culture Ltd is a digital marketing agency based in the UK. We are the data controller of any personal information you provide to us via our website, email or direct communication.

If you have any questions about this policy or your data, contact us at: hello@thelinkculture.com

2. Data We Collect

We may collect and store the following personal data:

• Name, job title and company name
• Contact details (email address, phone number)
• Website or project details you share with us
• Analytics and usage data (via cookies or tools like Google Analytics)

We do not collect sensitive personal data unless explicitly required for a project and with your consent.

3. How We Use Your Data

We use your data to:

• Respond to enquiries or proposals
• Deliver contracted services
• Improve our website and communication
• Comply with legal obligations

We never sell your data. We only share it with trusted third-party service providers (e.g. invoicing, analytics, CRM) and only where necessary for service delivery.

4. Legal Basis for Processing

Under UK and EU GDPR, we process data based on:

• Consent (e.g. newsletter sign-up)
• Contract (e.g. service delivery)
• Legitimate interest (e.g. follow-up communication)
• Legal obligation (e.g. tax records)

5. How We Store Your Data

Your data is securely stored on encrypted systems and may be stored on GDPR-compliant cloud platforms.
We retain data only as long as necessary – typically for the duration of a project and up to 7 years for legal or accounting reasons.

6. Your Rights

Under UK and EU law, you have the right to:

• Access, correct, or delete your personal data
• Restrict or object to our processing
• Withdraw consent at any time (if applicable)
• Lodge a complaint with the ICO (UK) or your national data authority

To exercise any of these rights, email: hello@thelinkculture.com

7. Cookies

We use essential cookies for site functionality and may use analytics cookies to improve user experience. You can manage or disable cookies through your browser settings.

8. Changes to This Policy

We may update this policy. Any changes will be posted on our website with the date of the last update.